Usability Metrics
Usability Metrics
Usability measurement makes it possible to obtain feedback on whether the new website design has actually improved the service or whether the old design needs to be updated.
Contact usWhat is usability and why should it be measured?
Understanding usability is essential. It's often misconceived in its definition, given that it varies based on the user's specific needs and circumstances. Hence, usability should be viewed as a situational assessment, encompassing various characteristics (qualitative indicators). These characteristics are known as the dimensions of usability.
Measuring usability is crucial for assessing whether a website, online store, or any other information system meets its intended objectives. By identifying key activities to monitor and knowing where to look for insights, we can gain a comprehensive understanding of usability. Importantly, this approach offers a clear indicator of improvement, demonstrating whether changes in design have indeed resulted in enhanced usability.
The core aspects of a user-friendly experience
Why isn't Google Analytics alone sufficient?
Traditional web analytics, like Google Analytics or Piwik, do provide information on the volume of searches and the keywords used, but further analysis tends to be limited.
Our solution, however, offers the following:
- A clear overview of the issues
- Guidelines for solving these problems
- Real-time measurement of the impact of changes
There aren't many possible reasons why usability might be poor, but one thing is certain: poor usability almost always leaves its mark.
Perhaps you'll recognize some of these signs immediately?
Negative feedback
Users are providing a lot of negative feedback
Abandoned shopping carts
Users frequently abandon their purchases midway
Incomplete processes
Users often abandon processes (e.g., form submissions) midway
Dead ends
Users frequently land on 404 error pages
Unconventional Journey
Users employ unusual methods to achieve their goals
Need for help
Users seek for help
Is measuring usability expensive?
There's a lot of talk around usability measurement focusing on the need for usability testing to observe how end-users actually interact with the platform. This is extremely crucial, but it can become quite expensive, especially if done frequently for a large-scale website.
On the other hand, statistical measurement occurs automatically. This allows for the convenient and cost-effective monitoring of user behavior and the early identification of potential issues.
How do we measure usability?
Collect Data
Traditional web analytics provides a limited view of searches and keywords. Our solution shows page traffic, usability issues, and the impact of changes in real time.
Create a Dashboard
We consolidate key indicators into a single dashboard that displays usability issues as percentages. The solution works via Google or Piwik Tag Manager and is presented as a Power BI dashboard.
Monitor
The dashboard tracks poor user experience metrics and their occurrence in sessions. The data can be compared over time and filtered by language and search term. This helps to improve content more effectively and assess the impact of changes.
Search usability dashboard sample
Do you want to measure the usability of your service?
Write to us about your idea, and we will help find the best solution for understanding your service’s pain points through usability measurement and supporting its informed development.
Our Head of Innovation, Hegel, has over 20 years of experience in the field of user experience and service design, and helps connect the results of usability research with business decisions and the creation of real value.
