Neuro UX
Neuro UX
Most of our thoughts, emotions, and decisions are born in the subconscious and remain hidden, but understanding these hidden processes gives your business a competitive edge. At Trinidad Wiseman, we use Neuro UX to map your customers' true reactions and attitudes, helping you create smarter strategies and achieve better sales results.
Contact usUnderstand What Your Customers Feel
Neuro UX opens the door to your customers' subconscious, offering insights that go beyond traditional feedback. We use cutting-edge technologies like eye-tracking, brainwave measurement, and facial expression analysis to uncover hidden reactions. To achieve the best results, we combine conscious feedback with subconscious signals.
You’ll discover:
- What emotions and reactions your products or messages evoke.
- Where attention is focused – which elements capture the customer’s eye and how motivated they are.
- How easy or difficult it is for customers to use and understand your product.
As a result of testing, you'll receive an accurate and clear overview of what works and what needs improvement.
What is Neuro UX?
Take a closer look at why understanding user reactions is valuable in product or service development and how it helps create better and more user-friendly solutions.
Advantages of Neuro UX in Different Stages
Idea Phase
We test early concepts, marketing materials, or initial visuals to provide you with quick and honest feedback.
Design Phase
You'll receive confirmation of whether your design and user experience work as expected or need adjustments.
Final Product
We help identify why the product may not be performing as anticipated and provide recommendations for improvement.
Testing Methodology
You can read more about human reactions, measuring and interpreting brainwaves, and how this information helps product development and marketing teams make more consumer-friendly decisions in the previously written Neuro UX article, How to Test Product Packaging Design with Brainwaves?
Learn more
How to Test Product Packaging Design with Brainwaves?
Have you ever wondered why, as you walk between the shelves in a store and look at different packages, you experience a variety of emotions?
Neuro-UX: What I Really Think About Your Product
Did you know that the price of products you buy affects the same part of the brain where pain sensations are generated?
We All Have Moods and Emotions – How Do We Measure Them in User Testing?
In today's market, it can be quite overwhelming. More and more brands are emerging across various sectors, offering a multitude of different digital solutions.
Contact us
You can contact us at any stage of the project - from the development of the idea to the creation and evaluation of new digital solutions.
Write or call, and together, we will find the best way to bring your idea to life. We will reply within a couple of working days, and our experienced team will ensure that the project will succeed from the very first idea to the final execution.
